Food sellers are dedicated to gaining market share among grocery shoppers. In other words, getting you to part with your money is job number one for supermarket operators. While the innocuous environments don’t seem threatening, calculated efforts are underway behind the scenes at stores, exploiting targeted consumer habits.
As you meander through markets, bathed in the comforts of sustenance, surrounded by your favorite foods and drinks, high-level psychological manipulation is at-play all around you. Saving money at the supermarket begins with gaining control of the situation. Allowing retailers to drag you through your shop, results in higher trolley totals – by design.
Don’t Buy Offers Blindly
Supermarkets are well-oiled merchandising machines, dotted with eye-catching displays featuring special offers and must-have deals. But do the heavily promoted bargains highlighted by store displays really delivery the best deals on food?
Surprisingly, cost comparisons illustrate that accepting product values simply based on appearances is not the best path to lower trolley bills. With costs rising and budgets continuing to stretch Payday Loans can reduce the stress of making essential purchases.The only way to accurately compare products is to break them down into their costs per unit. Once you are comparing like quantities or individual units, frugal options stand-out, and not always in the ways you’d expect.
Investigations show that sale items are sometimes priced higher than those offered for regular rates. In some studies, markets were found to exaggerate the regular price of items to make offers seem more generous. In other cases, bundled items had their prices inflated to include in packaged deals.
In addition to stand-alone displays, regular shelf placement influences purchasing decisions, with eye-level goods attracting the most attention from shoppers. Avoid falling prey to simple psychology; shop upper and lower shelves too, for better deals than stores are actively pushing.
Don’t Go to Market on an Empty Stomach
To sell food, supermarkets appeal to basic human nature. Shopping hungry falls right into operators’ hands, placing you at the mercy of tasty displays prompting impulse purchases. The contrary notion that a food market is the worst place to be when hungry doesn’t add-up at first, but any time food choices are rushed, savings opportunities are sacrificed.
Even pop-in shops, designed to fill-in between regular trips to market, end with unnecessary spending when shoppers are hungry.
Use Points and Customer Cards for Savings
Loyalty cards are misunderstood by most shoppers, who see them as charitable gifts from supermarkets, rewarding them for loyal patronage. The truth is, customer cards track purchases, providing additional insight stores use to manipulate your future purchases.
Savings you get by using your card are made-up elsewhere, always leaving food sellers in the black. Don’t be lured into overbuying simply because your favorite markets act like they are doing you a favor. By all means, take advantage of whatever programs stores put-forth, but don’t expect financial boons and free food for using your store card -it is a zero-sum proposition, which grocery sellers never lose.
Shop at Multiple Outlets
Conventional marketing uses a few representative items, out of potentially thousands, to entice customers into stores. The profit-building idea is for savings on a few items to prompt buyers into other purchases, making up the discounts on other product mark-ups. Using items people regular price-shop, stores create false impressions about their overall pricing strategies, assuming shoppers are none-the-wiser.
To really maximize your food budget, it isn’t always possible to shop only one source. Get accustomed to buying regularly sought items at outlets where they are consistently priced low. You can always change things up when deals arise elsewhere, but long-term savings are most important on items you buy repeatedly.
Small, independent markets and stands are often better resources than supermarkets, but planning is required to take advantage of limited availability from seasonal vendors.